Read My Lips – Why Politicians Speak the Way They Do – terrific podcast covering the power of words to influence.
I particularly liked how the speech consultant improved on “hard-working families”
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Month: February 2015
I totally love (and belive in) this:
Asked about where he gets the big ideas of his campaigns, he replied that “big ideas in all fields come from only one place: the unconscious. Nobody’s ever had a big idea by a process of rational thought.” He described his process of digesting as much research material as possible, followed by “a good dinner and a bottle of claret, and then I got the idea from my unconscious. I won’t say I was totally unconscious after the claret, but I wasn’t at my best — except my unconscious mind was working and sent a telegram to my conscious mind.”