Lovely example of how to take a commodity service and make it talkable/likeable
Category: likeability
Reported on Gadling, this is the very essence of talkable, likeable. Beds in economy. Oh yes.
As Kathryn Gregory, director of marketing for the Americas region recently said, “We like to look at what the other airlines are doing in their marketing and then… don’t do that.”
Awesome.
Thanks to @jackschofield for the heads up
I’ve said before that it’s better to be brilliant than say you’re brilliant. Here’s a great way to showcase your coffee store by providing a beautifully shot ‘how to’ video. Much more powerful than an ad could ever be.
via boingboing
Lovely low-cost marketing for a hair loss product. From JWT in Hong Kong.
I wrote a piece back in May saying that people would pay for content if it was made easy.
The Guardian have just launched their iPhone app – priced at £2.39. On first use it looks very slick and well thought through.
There’ll be plenty of people looking to see how this does, but to me it it feels like a far smarter option than paywalls.
Spotted in Soho, promoting the new Star Trek DVD – get yourself a Spock haircut
Categories
Connecting with your face
Punchy example of the power of facebook connect. Check it out
Categories
Capturing attention
Googling for information on the (apparently fabulous) Bold Tendencies III exhibition in Peckham, I stumbled on the Londonist’s website.
All routine stuff, but note the polite, likeable way they sniffed that I’d arrived from search and tailored a friendly message inviting me to subscribe to or bookmark their site.
Nicely done with exactly the right balance of call-to-action v pushiness.
The task when launching media products is clear: get noticed, generate trial.
In True Blood, the FX channel have got an awesome property. Now in its second season on HBO, the vampire series is dark, sexy, supernatural and sophisticated.
Sadly, I fear this poster does not convey any of that; it’s aiming too low and simply lacks, umm, bite.
Do watch the programme though – it’s excellent.
Categories
Timely marketing
The 2012 motif will be much used in London over the next few years. This is a nice, noticeable flip on the idea
Categories
Tetris ad – beautifully done
via ads of the world
Categories
Connected thinking
It’s smart of Pret to offer free wi-fi, but it’s smarter still to puncture the dryness of the message with witty, on-brand support copy
A better way to promote your agency‘s abilities: make something blinding that begs the question “who made that!?”
Categories
Backspin
How to make a virtue out of a potential negative
So you’re a.n.other actor wanting to be famous, and you get a minor part in a major show.
Is it possible to use that fleeting moment to market yourself globally?
Sure is. As the b3ta newsletter* explains,
You probably don’t remember Erik Weiner’s performance in The Sopranos. His single line was, “Leon, take your break at two.” Erik is now stretching out his small moment of fame, for comic effect, and thereby making himself much more famous as a result. Clever stuff, Erik.
* often nsfw