If Carlsberg are behind this, then full respect for speed and creativity.
If they didn’t, then credit is still due to them as a testamant to the power of their campaign idea
Category: talkability
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The birth of social TV
The 90s brought Appointment TV – the hyping of TV schedules to create must-watch TV moments such as Friends, 9pm on Channel 4. The ensuing conversations in offices the morning after became known as watercooler moments.
These “did you see…” conversations seemed set for the cultural junkyard in the noughties, thanks to greater choice of viewing, the explosion of excellent TV DVD box sets and Sky+ powered time-shifting. We were all watching different stuff.
I think that’s changed again. I wrote 9 months ago about real-time watercooler moments: the emerging behaviour of using social media services such as as facebook and Twitter while watching an ‘event’ programme such as X-Factor.
Up until now, this has been pretty disjointed and not something most media owners had properly considered. However, the advent of ITV Live, conceived and led by friend and former colleague Dominic Cameron is changing all that. It’s the first serious attempt to create a joined-up TV/social experience. It recognises that people like to talk with friends and fellow fans about the experience they’re sharing – and provides the tools and content to do just that.
It’s a fledgling service, and has its clunky moments, but the ITV team should be praised for leading the way in this field globally.
They’ve even been audacious enough to run the service around matches they don’t have the TV rights to – so people can watch a game on the BBC and discuss it on ITV Live. Neat.
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1UP for Google
Surely the most talkable Google Doodle for a while? A fully playable pacman, even with “Insert coin” button for two player mode!
I wrote last year about how staying likeable would help lessen worries about Google’s size and influence. After a year of fairly flat launches (Wave, Buzz), it’s good to see they’ve got their playfulness back (and some cool products too).
Meanwhile, facebook is the new 200lb gorilla that could do with a refresher in the importance of likeability. The current concerns about privacy seems to be getting real traction.
Spoofing ‘missing’ posters might be a touch questionable, but this ad for Twin Peaks certainly made me look twice
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Marmite shower gel
Fabulous.
What a brilliantly risque way to promote a restaurant specialising in business lunches – a tongue-in-cheek microsite that creates credible fake receipts to the value of the extravagant meal you’re trying to get away with expensing.
Now you can eat at Maloney & Porcelli as often as you like and never worry about your expense report raising any eyebrows
Thanks to b3ta for the link
Graham Linehan, writer of Father Ted, Black Books and Father Ted is not only a funny fella, but also a seasoned whizz at social media.
Ahead of the filming of the fourth series of the IT Crowd, he’s asked fans to help dress the set
…send us your poor huddled zines, your artwork, your comics, your T-shirts, your memes. Anything you think should be in there that we might have missed
Not only is this financially sensible, but it’s also a great way of engaging fans, giving them a deeper sense of ownership and a real reason to spread the word about the new series.
Lovely example of how to take a commodity service and make it talkable/likeable
Reported on Gadling, this is the very essence of talkable, likeable. Beds in economy. Oh yes.
As Kathryn Gregory, director of marketing for the Americas region recently said, “We like to look at what the other airlines are doing in their marketing and then… don’t do that.”
Awesome.
Thanks to @jackschofield for the heads up
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I slate the iSlate
Rumours abound about the name for the (apparently) forthcoming Apple tablet. iSlate? iReview?
The romantic in me still thinks reclaiming Newton would be the daring move.
Lovely low-cost marketing for a hair loss product. From JWT in Hong Kong.
Opinion appears divided on this campaign for an anti-landmine organisation. Rip the sachet and red spills out of the leg.
I’m not usually a fan of shock tactics for charities and causes, but I think this is such an unexpected medium, and the experience so tangible, that it compels people to take notice and discuss it.
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The 10 most-read posts of 2009…
Here are the 10 most read posts on Talkable Likeable in 2009 (I’m trying to beat the Xmas rush.)
10. Strike-through cut-through – lovely poster from the ever-reliable VW
9. Hey you, get off of my cloud – why IT departments don’t like employees moving faster than they do
8. PR as fireworks – appreciating the right sequence for news announcements
7. “Please RTFM and we welcome you to teh interwebs” – LOLs beat command-and-control marketing any day of the week
6.Connecting with your face -facebook is going to be frighteningly important in 2010
5. Clinginess is the new spam – the pitfalls of over-communicating
4. If you type “Google” into Google, you break the internet – funny every time
3. It’s marketing Jim, but not as we know it – sometimes, little executional touches go a long way
2. Will people pay for content? Wrong question – however fragmented channels become, brands are what matter
1. The story behind Maybe It’s Because I’m a Londoner – how that Capital Radio ad was inspired by Oliver Twist and Christopher Walken